Ulrika Gustafsson is the swedish designer behind the label plingsulli. Ulrika is a trained patternmaker and illustrator who describes her style as colourful and containing lots of humour and says with her work she wants to tell stories. above and below are examples of her new tray collection called Night in the forest - A story about music and party in the woods. further down are examples of her beautiful illustrations, patterns, and fabric toys. to visit ulrika's website, shop, or blog just click here.