28 April 2014

PACKAGING - dorset cereals

Dorset Cereals are well known for their beautiful packaging after launching their colourful 'Orla kiely style' leaf designs in 2006. This re-brand made them a household name and tuned them into a huge player in the cereals market - which shows the importance of design. In the last few months they have had a full re-design of all their packaging and here are some snapshots from my local supermarket along with a few web pics. There are great new illustrations on muesli, granola, and porridge and you can see more of their lovely packaging at the Dorset Cereals website here.
















Below : The previous iconic Dorset Cereals packaging. The leaf logo still features in the new packaging within each illustration.

3 comments:

Chloe said...

Gorgeous packaging and the cereals look delicious!

carolyn Gavin said...

Amazing!

Jules Means said...

This beautiful surface pattern design work makes me want to try them all just so I can get the boxes! I wonder if we have Dorset cereals here in USA...