little forest is a new design collection by japanese company decole. from time to time i like to google decole and see whats new. featuring a selection of woodland creatures little forest seems to primarily be a picnic range with a blanket, bag, lunch boxes and melamine.
Absolutely adorable! Japanese culture has a fixation with 'kawaisa' or cuteness. I'm not a fan of the Hello Kitty kind, too pink and trashy, but these little illustrations are genuinely sweet.
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