HABITAT PRESS SHOW - aw14

Last Wednesday saw the Habitat Press Show taking place on London's Southbank. The Oxo Tower Bargehouse was the atmospheric venue for the launch of their Autumn Winter 2014 designs. I fell in love straight away with their geometric 'Tavio' print used on the show poster and doors. One of the main themes of their new range is fragmented pattern, taking lots of geometric patterns and motifs but chopping them up to make new arrangements. Habitat describe it as taking pattern apart and reassembling it to make something entirely new. The results are a choppy and spontaneous jigsaw that is colourful, playful and fun. Also shown you can see a continued use of cross hatching and a shot of the textile room laid out with rugs and cushions.