SS2017 PREVIEW - sainsbury's shore

Next we return to Sainsbury's who I have been looking at this week to see what new designs are coming along for their SS2017 homewares. 'Shore' is a collection inspired by the British coastline and features painterly sailing boats, stylised fish, pebble shaped organic forms and nautical stripes. The colour palette is in fresh blue and white but with touches of contemporary coral. Products in the Shore collection include bedding, tableware, cushions, etc. And for summer it will also be on picnic.