PAPERCHASE - at 50

Can you believe stationery business Paperchase is celebrating 50 years in 2018? To celebrate they have created a collection featuring the bold patterns and colour to represent the philosophy that made them famous. This 50th anniversary represents the first foundation of the company by art students Judith Cash and Eddie Pond in 1968. Things really took off much later for Paperchase when WH Smith got involved and in 1996 they became the independent Paperchase we know and love today. I thought I would celebrate all things Paperchase myself and do a sweep of the store to showcase all the current design highlights. We start with that Paperchase at 50 collection.

PAPERCHASE - 2018 collections

Here we take a look at some of the current Paperchase collections, starting with Kawaii Cool....

Below : Safari Summer

Below : Puppy Chow....

Below : And finally from Paperchase today - Unicorn Star...

DESIGNER - aurelie andres

I discovered an artist this week through trend forecasters Porter & Brawn (more on them in the next post). Aurelie Andres creates fabulous window displays and installations using materials such as vinyl adhesive, tape, Posca Pens, paper, and fabric. Aurelie launched her own creative studio in Paris two years ago and her designs are influenced by her travels to places such as India and New York. She has produced windows for many top boutiques and trade shows such as Playtime Paris. By creating designs that evoke an atmosphere Aurelie is able to create the right mood or drama for each brand. You can follow Aurélie on Instagram here and find her website here.