gudrun sjödén is swedish brand which has been around for over 30 years and has just opened their first store in london (as well as being available to by online). co-founded by gudrun and björn sjödén in 1976, gudrun is still the creative director and the design force behind the brand which she runs with a strong eco-conscience. she also takes off every monday and tuesday to paint, creating original pattern and print every season. if you're in london you'll find the new store at 65-67 monmouth street.
01 October 2012
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