Dorset Cereals are well known for their beautiful packaging after launching their colourful 'Orla kiely style' leaf designs in 2006. This re-brand made them a household name and tuned them into a huge player in the cereals market - which shows the importance of design. In the last few months they have had a full re-design of all their packaging and here are some snapshots from my local supermarket along with a few web pics. There are great new illustrations on muesli, granola, and porridge and you can see more of their lovely packaging at the Dorset Cereals website here.
Below : The previous iconic Dorset Cereals packaging. The leaf logo still features in the new packaging within each illustration.