23 November 2015

NEW LABEL - kute

KUTE started as a small, sparkling idea in 2015, between Alice Potter and Aurelien Vassal, a couple with a shared passion for design and home décor. A hope for a creative future together was forming, and after many months of ‘talking’, a plan was finally put into action. That plan included a road trip to Spain in August 2015, where Aurelien and Alice spent two weeks travelling by shared cars and trains to Madrid, Seville, Malaga, Valencia and Barcelona. The colours and design of Andalucía became a huge source of inspiration to the team, and upon returning, Alice, the resident designer, began working on KUTE’s debut collection. Each design they create is a reflection of their experiences and adventures and each time they go somewhere new they are influenced in some way. Alice, the resident designer, began working on KUTE’s debut collection and their website has just launched with 10% off first orders until 31st December with the code wearekute.

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