Nerida Hansen Print and Textiles is a design agency based in Australia. The studio came about after Nerida left her role as a licensed buyer at one of Australia's major retail stores. She had been purchasing mainstream licensing in nursery, kids and teens bedlinen so had experience with the formalities of licensing. As a big supporter of independent Surface Art designers Nerida just went ahead and pitched some prints and patterns of two of her favourite designers, Isa Form of Sweden and Holli Zollinger of the US to Spotlight in Australia. They purchased some collections, and all of a sudden she was successfully representing surface art designers as an agent. In the past 6 months Nerida has worked with 12 amazing designers and formally developed her agency with Surtex being their first big platform. Nerida is now looking forward to pitching the many, many ranges to fabric houses and retailers in Australia and Europe.
Nerida is also launching Nerida Hansen Fabrics, which is a collaborative project with some of South Korea's highest quality fabric mills. Working with a key South Korean Agent Nerida is now lucky enough to be able to present all of her designers work for sale of bolt fabrics to major fabric houses around the world at the most competitive pricing. She can also source manufacturing for designers who want to produce their own ranges.