SS2017 PREVIEW - sainsbury's summer

I have another Sainsbury's preview today with a look at one of their new Spring Summer collections. 'Summer Solstice' is inspired by the British Summertime festival season and features bright and playful designs ideal for outdoor lounging with colourful cushions, picnic rugs and quirky melamine picnicware. I really loved the greetings cards which were designed under the same brief with their funky type and geometric ice creams and beach huts. Expect Summer Solstice to arrive in Sainsbury's around Easter time.