PAPERCHASE - at 50

Can you believe stationery business Paperchase is celebrating 50 years in 2018? To celebrate they have created a collection featuring the bold patterns and colour to represent the philosophy that made them famous. This 50th anniversary represents the first foundation of the company by art students Judith Cash and Eddie Pond in 1968. Things really took off much later for Paperchase when WH Smith got involved and in 1996 they became the independent Paperchase we know and love today. I thought I would celebrate all things Paperchase myself and do a sweep of the store to showcase all the current design highlights. We start with that Paperchase at 50 collection.