MUGS - monika forsberg for john lewis

Brilliant artist and designer Monika Forsberg has just launched a collaboration with top UK retailer John Lewis to create six mugs. I asked Monika how the project came about and she told me that was approached by Mclaggan Mugs who said that John Lewis buyers were keen to work with Monika. For the brief they asked for a William Morris vibe with lots of colours, although because the mugs were to be screenprinted pinks and oranges had to be kept to a minimum as they are difficult and expensive to print.. They sent Monika a couple of screen shots of her work that they really liked and to use as a base for the starting point of the collection. They were also keen on using Monika's handlettering for the inside of the mugs, so asked her to come up with inspirational words. They then worked back and forth on six designs for a few weeks until everyone was happy. You can see the full range of mugs online here and in John Lewis stores now.