SPRING SUMMER 2017 - sainsbury's ethereal

Today we are looking at the new Spring Summer 2017 collections from Sainsbury's. They have six new collections which began to arrive in stores last month. The first range I have picked out to feature is 'Ethereal'. This collection marries Scandinavian inspiration to Mid century modern. It features a soft pastel palette and watercolour prints to create a fresh clean look. Besides the key floral and geometric prints (above & below) on homewares there is also a stylish triangular design for stationery and cards that mixes marble, metallics (rose gold) and painterly washes. Ethereal's ceramics have tactile patterned textures which confirm the mid century influence. Some pieces have already arrived in store and some are also online.